15 Facts You Never Knew About Business Reputation Management

Whether it is positive or negative, you should always respond to a review. This shows that you not only care but are grateful for a positive comment or solving negative feedback.

In today’s digital age, customers have little to lose or gain by writing a review making their perspective just as credible as word-of-mouth referrals. Future clients are just as likely to trust a stranger’s review just as their family and friend’s referral. 

It is evident that positive reviews can allow your business a higher ranking on Google search. Because more people like your product or service, you gain more traffic to your website and location, placing you above competition on search results.

“92% of consumers are reading online reviews” (vendasta.com) meaning that nearly every customer will be judging you based on your online reputation.

80% of consumers say they absolutely trust a businesses with a 4 star rating or higher and would give them their business. Don’t lose your potential because of a 0.1 difference.

“95% of unhappy customers will return to your business if an issue is resolved quickly and efficiently” (socialmediatoday). Let customers know that you value their feedback and respond to reviews to show a genuine concern.

You work hard to make your business the best that it can be - show it off! Let customers see how much people love you right on your website homepage. Share the reviews everywhere!

Although it may seem unnatural at first, it’s okay to ask for feedback! Consumers want to share their experience so make it very easy on them by asking and reminding. It takes 60 seconds and can make the world of a difference.

“The proportion of people accessing the internet from mobile devices has risen from 23 percent in 2010 to 84 percent now [2018]. Smartphone e-mail use jumped from 21 to 79 percent…” (MIT). You are losing business by not being mobile friendly or accessible. Making the simple change by adding a smartphone platform to enhance your business even more.

Nearly half of consumers say that a review must be written within one month to be considered relevant. Make sure that new and old customers are leaving positive reviews to stay ahead of the competition.

Forget about outdated websites that bear little relevance. Today, consumers are mainly focused on Google ratings/reviews and Facebook. These two platforms are the most prevailing when it comes to finding new products and services. 

The reviews drew them in but now make sure that you have a stellar website to keep them. A poorly mismanaged website can not only lose you business but discredit your expertise and online reputation. Easily make your website outstanding here. 

Close to 100% of consumers will turn away from any sort of business if they suspect fake, positive reviews. Although it’s not great to have bad reviews, we’re all human and mistakes happen. Don’t try to bury the truth with false reviews, own up to it and move on.

Negative comments portray a sense of humanity within your business, but you don’t want that to be the only thing people see. Don’t let bad reviews run amuck. Make sure to keep customers happy and install the Bad Feedback Manager.

When searching any business, Google will provide a comprehensive score from one star to five, detailing how well customers like you. Nothing else matters if you do not have a decent star rating (4.0 or higher) and will most likely lose business to other competitors with a higher rating. A positive rating will stand out among the search and draw more business to you.