How to Get More Reviews for Your Snow Removal Business

Snow removal is a seasonal business, but your reputation lasts all year. Here's how the most successful snow removal companies build review profiles that win them contracts before the first flake falls.

Why Reviews Matter More for Snow Removal Than Almost Any Other Industry

When a snowstorm hits, homeowners and property managers don't have time to research. They Google "snow removal near me" and call whoever has the best reviews. That decision happens in seconds.

The numbers don't lie:

87% of consumers check reviews before hiring a snow removal company
Top-rated snow removal businesses get 3x more calls during storms
68% of snow removal revenue comes from customers who found you through online searches

If you're not actively collecting reviews, you're leaving money on the table—and your competitors are picking it up.

The Unique Challenge: Seasonality

Unlike plumbers or HVAC techs who work year-round, snow removal companies have a narrow window to collect reviews. Your entire reputation-building opportunity is compressed into 4-5 months.

That creates urgency. Every job that doesn't turn into a review is a missed opportunity you won't get back until next winter.

7 Strategies to Get More Reviews for Your Snow Removal Business

1. Ask Immediately After Service

The best time to ask for a review is right after you've cleared their driveway. They're grateful, their property is accessible, and you're fresh in their mind.

Pro tip: Send a text message within 2 hours of completing the job. Response rates drop significantly after 24 hours.

2. Make It Ridiculously Easy

Don't just ask for a review—send them a direct link. Every extra click you require cuts your conversion rate in half.

A simple SMS like this works:

"Hi Sarah, thanks for choosing [Company Name] for snow removal today! Your driveway is all cleared. Mind leaving a quick review? [direct link]"

3. Time Your Requests Around Weather Events

After a big storm is when customers are most appreciative. They've seen neighbors stuck in their driveways while theirs is clear. That's the emotional peak—capture it.

Strategy: Flag major storm events in your calendar and make sure review requests go out within hours of completing storm-related work.

4. Create a System That Works Without You

During a blizzard, you're not thinking about review requests. You're thinking about routes, equipment, and getting everyone home safe.

That's why automation matters. Set up a system that sends review requests automatically when a job is marked complete. Whether you're using field service software or a simple spreadsheet, the request should happen without manual intervention.

5. Target Commercial Clients Specifically

HOAs, property management companies, and commercial clients often don't think to leave reviews—but they carry enormous weight when they do.

How to approach it:

Send a slightly different template (more professional tone)
Follow up with a phone call if they manage multiple properties
Remind them that a review helps you serve them better long-term

6. Handle Weather-Related Complaints Proactively

Storms create delays. Customers get frustrated. Not every interaction will be positive.

Build a feedback filter into your process. Before asking for a public review, ask if they were satisfied. If not, route that feedback to your team privately. You get the chance to make it right, and they don't leave a negative review out of frustration.

7. Build Before Winter Hits

The smartest snow removal companies start collecting reviews in the off-season. If you offer lawn care, landscaping, or other seasonal services, those reviews count too.

By the time winter arrives, you should already be the top-rated option in your area.

The Commercial Contract Advantage

Property managers and HOA boards do their research before signing seasonal contracts. A strong review profile wins you:

Multi-property contracts
Recurring seasonal revenue
Priority status when they expand

One review from a property manager mentioning reliability during heavy snow can be worth thousands in future contracts.

Common Mistakes Snow Removal Companies Make

Waiting Until the End of the Season

By March, customers have forgotten January's blizzards. Ask for reviews throughout the season, not all at once.

Only Asking Happy Customers

If you only ask customers you think will give 5 stars, you're missing volume. Most people will leave positive reviews if you make it easy—even if the experience was just "good."

Ignoring Google

Some snow removal companies focus on Yelp, Facebook, or industry directories. Google should be your primary target. It's where 90%+ of local searches happen.

Not Responding to Reviews

When someone leaves you a review (positive or negative), respond. It shows you care, and Google factors response activity into local rankings.

A Simple Review Collection System

Here's a basic system any snow removal company can implement:

After every job, send an automated text with a direct Google review link
24 hours later, if no review, send a follow-up email
Weekly, review your Google Business Profile for new reviews and respond to each one
Monthly, check your review count vs. competitors

That's it. Simple systems beat complicated ones every time.

The Bottom Line

Snow removal is competitive. In most markets, there are dozens of companies offering the same service. Reviews are how customers differentiate between you.

Start collecting reviews now—not next winter. Build the reputation that makes you the obvious choice when the snow starts falling.

Ready to automate your review collection? Get More Reviews helps snow removal companies build 5-star reputations with automated SMS and email review requests. Start your free trial and be ready before winter hits.