Blog Post

The Modern Rules Of Getting More Business Reviews

Brent Werbeck • Nov 09, 2018

The rules of managing and improving your business' online reputation

Modern Rules of Getting More Business Reviews

How do you maintain current customers and attract new business?

Online reviews!

In today’s world, reviews rule any industry. Whether customers are looking to try a new restaurant, fun activity, or find a plumber, consumers relies on another’s experience to choose a company to give his or her business to. Nearly 50% of customers form an opinion of you based on three or less reviews making your most recent reviews crucial.

Where are people basing their opinions from?

According to several studies, Google and Facebook have become No. 1 and No. 2 for online reviews. On the other hand, sites that focus primarily on reviews (like TripAdvisor) are seeing less growth than Facebook and Google.

This means, if you don’t have great reviews and plenty of reviews on these two platforms you are automatically overlooked by competition. Remember, you have a potential customer’s attention for only a few seconds. Customers simply don’t trust businesses that have below a 4 star rating. As you might guess, over 80 percent of consumers say they absolutely trust businesses with a 4 star rating or higher.

For example, who would you choose when searching for a new product or service…

A company that has:
  1. Lots of reviews, high rating
  2. Fair amount of reviews, low rating
  3. Few reviews, no visible rating

  4. No reviews, no rating

It is pretty obvious right?

Any consumer would choose “A”.

The company that has lots of reviews and high ratings without hesitation. Google yourself and put yourself in a potential prospect’s place, will you get that first call? If the answer is no, there is no telling how much business you are missing out on.

Understandably it can be difficult to encourage customers to write a review. Maybe you tried mentioning reviews in-person, handing out business cards, or even offering incentives with no success. Instead of futile efforts, try the three modern rules to obtaining great reviews:

ASK

  • Ask and you shall receive: this is key to obtaining genuine feedback. Moreover, this is also referred to as the 90/10 rule. Five percent of customers who LOVED your service or product will leave you a review without having to be asked. The other five percent who had a negative experience will also leave a review no matter what. The key is to tap into the other ninety percent of customers who had a good experience and would leave a review but just need to be asked. By sending a request, this 90% of consumers will leave a positive review that showcases your service and business.
MAKE IT EASY

  • Besides requesting a review, you want to make it incredibly simple. Sending a text message or email is not only convenient for the customer but for you as well! “The proportion of people accessing the internet from mobile devices has risen from 23 percent in 2010 to 84 percent now [2018]. Smartphone e-mail use jumped from 21 to 79 percent…” (MIT). By providing a direct link to any smart device, clients will be able to leave a stellar review in less than 60 seconds prompting five stars for your company, keeping present customers happy and appealing to potential consumers.
REMIND

  • Life gets busy and we often forget even the smallest of tasks on accident. Do not let reviews slip past your company because it may have slipped someone’s mind. An automatic notification system that gently reminds clients to leave a review is the best way to collect those five stars for your company.
These guidelines are imperative to generating numerous, current, and good reviews. Although reviews may seem to be only one component of your online presence, it is the most important component because “92% of consumers are reading online reviews” and furthermore, “44% say a review must be written within one month to be relevant.” (vendasta.com).

Start building your online presence today by asking, making it simple, and reminding consumers to leave reviews, because your company deserves an accurate representation.

Learn More

Click the button below to contact us for information on how our GetMoreReviews tool can help your business quickly generate more five star reviews.  Getting more reviews for your business will help improve your local SEO, highlight your shining reputation to potential customer and ultimately bring new business through your doors.  Call us at (888) 979-2379 or email us at help@GetMoreReviews.com
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