So why focus on getting specifically Google Reviews for your business before looking to other review sites?
Everyone Searches on Google
Since Google does prove to be the most widely used search engine throughout the globe, it is important to do what you can to make your business stand out in these searches. Google and it’s reviews have earned the trust of its users and for this reason, having an active online presence on the search engine proves to be beneficial to any type of business.
Since anyone can search and review on Google, it is important to make your business stand out with a high star rating as well as positive and recent reviews. Having reviews also makes your online presence stronger, making it more likely for your business to appear in initial google search results. 70% of online searches are made through Google, making chances high for potential customers to come across your business.
Google Reviews are Prominent Within Search
Google reviews make a business stand out when a potential customer is determining the credibility of a business and many trust these online reviews as much as a personal recommendation. No matter which industry you’re in, the importance of Google Reviews can’t be understated.
It’s not uncommon for a consumer to research a business before purchasing products or services, and transparency is becoming more and more relevant for consumers. When a business has a large amount of positive reviews on Google, potential customers are more likely to trust the business while poor online reviews can convince customers to avoid a business.
Having great reviews on Google can also help with marketing your business as you can easily acquire testimonials from your customers and display them on your website or social media in order to promote your business!
Google Reviews are Prominent Within Map Results
Generating reviews on Google can be the difference between if your business appears at the top or the bottom of a results page when internet users are searching for companies in your line of work, especially when looking for business nearby on maps. Google also recently updated its map search layout to show ratings and reviews much more prominently.
With proper execution, Google business reviews can be one of your most successful marketing tactics. It can help you get discovered by new customers, stand out above competitors, and generate more business and its all for free!
For these reasons, generating Google reviews for your business proves to be an important factor to your business’s online exposure and ultimate success, which is why one should focus first on Google.