Everything you need to build a reputation that wins contracts before the first flake falls. Includes 15+ ready-to-use templates, timing strategies, and the exact playbook top contractors use to dominate local search.
Unlike plumbers or HVAC techs who work year-round, snow removal companies have a narrow window to collect reviews. Your entire reputation-building opportunity is compressed into 4-5 months.
Property managers research contractors in summer and fall—which means your reviews need to be strong before winter hits. When storms arrive, homeowners make decisions in seconds. They Google "snow removal near me" and call whoever has the best reviews. Every job that doesn't turn into a review is a missed opportunity you won't get back until next season.
The templates and timing strategies below will help you capture reviews at the moment of highest customer satisfaction—right after you've cleared their driveway and they're grateful.
Text messages get 98% open rates vs. 20% for email. These templates are optimized for snow removal—copy them directly into your review request system.
Pro tip: Send SMS within 2 hours of service completion. Response rates drop 50% after 24 hours.
Best for commercial clients and follow-up sequences. These templates work well for property managers and HOA contacts.
Subject: Your driveway is clear! Quick favor?
Hi {first_name},
Thanks for choosing {company_name} for your snow removal today. We hope you found your property safe and accessible when you needed it.
We're a local, family-owned business and reviews from customers like you help us compete with the big national chains. If you have 30 seconds, would you mind sharing your experience?
[Leave a Review]
Thank you for supporting local!
{your_name}
{company_name}Subject: Your {property_name} snow removal summary
Hi {first_name},
This season, {company_name} has completed {number} snow removal services at {property_name}:
- Total snowfall cleared: {inches}"
- Average response time: {response_time}
- Service reliability: 100%
We value our partnership and would be honored if you'd share your experience working with us. Your review helps other property managers find reliable snow removal partners.
[Leave a Review]
Looking forward to another successful season together.
Best,
{your_name}
{company_name}How you respond to reviews matters as much as the reviews themselves. Google factors response activity into local rankings.
"We're really sorry we couldn't get to everyone on time during the storm. Due to the 14" snowfall, we prioritized emergency access routes first. We've since added two more trucks to prevent this. Can we make it up to you with priority scheduling next storm?"
"We take property damage seriously and want to make this right. Please contact us directly at {phone} so we can assess the situation and file a claim with our insurance. We carry $2M liability coverage for exactly these situations."
"We understand snow removal is an investment. Our pricing reflects 24/7 availability, commercial equipment, and full insurance coverage. We'd be happy to discuss a seasonal contract which offers 20% savings compared to per-push pricing."
"Thank you so much, {name}! Reviews like yours are why we brave the 3am storms. We appreciate you trusting us with your property and look forward to keeping you clear all winter!"
Important: Respond to every review—positive or negative—within 24 hours. This shows potential customers you're engaged and care about feedback.
Timing is everything. Ask too early and they haven't experienced your value. Ask too late and they've forgotten. Here's the optimal timing by customer type:
| Scenario | Best Timing | Channel | Expected Result |
|---|---|---|---|
| Residential One-Time | Within 2 hours | SMS | 32% response rate |
| Residential Contract | After 3rd service | SMS + Email | 41% response rate |
| Commercial Property | End of month | 28% response rate | |
| HOA/Multi-property | End of season | Email + Phone | 45% response rate |
| Post-Major Storm | Next morning | SMS | 52% response rate |
Peak opportunity: The morning after a major storm has the highest response rate (52%). Customers wake up to a cleared driveway while neighbors are stuck—that's the emotional peak.
Not all review platforms are equal. Focus your energy where it matters most.
90%+ of local searches. Directly impacts Google Maps ranking and local pack visibility.
Tip: Focus 80% of review requests here.
Community groups drive referrals. HOA boards often check Facebook before hiring.
Tip: Good for residential, less important for commercial.
Less relevant for B2B but matters in some markets. Yelp filters aggressively.
Tip: Don't ask directly for Yelp reviews (against TOS). Let them happen organically.
Pay-to-play model. Reviews matter but platform reach is limited.
Tip: Only focus here if you're paying for leads.
Matters more for trust signals than discovery. Good for commercial RFPs.
Tip: Maintain an A rating but don't prioritize review collection.
Property managers and HOA boards research contractors before signing seasonal contracts. Here's how to use reviews to win commercial business.
Worth noting: One review from a property manager mentioning reliability during heavy snow can be worth thousands in future contracts. Commercial clients read reviews differently—they're looking for reliability signals, not just star ratings.
These templates work great manually, but they work even better when automated. GetMoreReviews sends review requests automatically after every job—so you can focus on clearing snow.
See how GetMoreReviews helps snow removal companies build 5-star reputations.
Learn more7 proven strategies to collect more 5-star reviews for your snow removal business.
Read articleAffordable plans for snow removal businesses of all sizes.
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