When it comes to advertising, you need to go where the people are. In 2018, Facebook is where it’s at. You’ll need the best Facebook ads to make a splash. Are you searching for a way to improve your digital presence? With 2.2 billion active users per month, Facebook is the land of opportunity. Yet while many business owners use the social media platform for its most basic functions, few harness the full potential of Facebook ads. Facebook now provides a degree of advertising sophistication that was not possible just a few years ago. As a small business, learning how to run […]

Best practices for responding to Google reviews as well as step-by-step instructions for how to do it You should respond to Google reviews…yes all of them You likely already understand the importance of generating online reviews for your business. Reviews and your overall star rating are becoming more and more prominent within search results and across the internet. Every day customers are reading reviews and making decisions based heavily around the reviews for the products and services they’re searching for. What you likely don’t know is how important it is to respond to Google reviews. In fact, Google has made […]

Do you dread the Facebook reviews that are posted about your small business? Here’s how you can handle them effectively, and how you can do damage control. Bad Facebook reviews can suck. They can harm business and perpetual negative reviews can be a nightmare for business owners. Bad reviews CAN help drive business though, if used as a tool and not thought of as world-ending. The way to use it as a tool to drive business is to consider using human communication in dealing with people in this very online world. When someone is spoken to like a person, they […]

Google matters far more than Yelp when it comes to reviews. Here’s a guide as to why that is and how you can use them to better serve your business. The ability to read and write online reviews has drastically changed how we choose which businesses to support. Gone are the days of showing up at a restaurant or store and not knowing what to expect. Now, we can learn everything from store hours to information about cleanliness, and more, with a quick online search. For businesses, it has become essential to encourage, read, and manage online reviews in order […]