As more consumers look to reviews to when deciding a business or product, your business could be quickly pushed to the side if you have too many negative reviews or if you do not have enough reviews in general. To solve this issue, some business owners have resorted to hiring people to write fake reviews or offering rewards to their customers that write positive reviews, especially on top review platforms such as Google or Yelp. However, while it may be tempting to boost your online reputation by using unethical means, buying reviews can backfire in so many ways, and here’s […]

What is an SEO Ranking? SEO stands for search engine optimization. This is the process of improving your site to increase its visibility for relevant searches. When your site has better visibility in search results, you are more likely to generate attention and attract prospective and existing customers to your business. How Does Google Determine Local Ranking? Local results are based primarily on relevance, distance, and prominence. A combination of these factors helps Google find the best match for your search. Relevance Relevance refers to how well a local Business Profile matches what someone is searching for. Add complete and […]