Why you shouldn’t pay for online reviews for your business First of all, let’s be clear… Buying online reviews is a REALLY bad idea. Do not buy, purchase or pay for online reviews for your business. There are quite a few reasons why this is a bad idea, but besides all that, it is just plan wrong and chances are you business doesn’t need to resort to that. Plain and simple. We understand that you’re working really hard in your business, and that getting more five star reviews can be a real pain (especially if you don’t have the right […]

If you’re a business with a Yelp listing, you’re likely familiar with “filtered” reviews, now officially called “not recommended” reviews. It can be incredibly frustrating as a business owner to see a legitimate customer review banished to the hidden, filtered reviews section. So let’s take a look at exactly what Yelp filtered reviews are and how you can fight back. What exactly are Yelp filtered reviews and why do reviews get filtered? Yelp uses an automated algorithm to filter certain reviews to the “not recommended” section of your listing. The filter is intended to both protect businesses and preserve the […]

Please…not another survey! Top 3 reasons why customer surveys are dead. Still sending out “customer surveys” or “client feedback forms”? Still not getting any responses? Don’t worry, you’re not alone. In speaking to business owners every day, I listen to them as they explain their company’s current system of collecting customer feedback. Too often I hear that companies are sending surveys that question every step of the customer experience. Surveys are not the most effective way of collecting customer feedback. In fact, customer surveys are dead. So what is the best way? A review request. And here is why… 1) Surveys usually […]

Why you should care (even more) about your business’ Facebook page Facebook recently released their Q1 2017 results and the numbers are incredible. Facebook has nearly 2 billion (1.94 billion) users 1.28 billion users actively use Facebook on a daily basis (yes, DAILY) Compared to Q1 of 2016, Facebook grew their user base by 17% If you’re interested in checking out a more detailed overview of the data, check out Social Media Today’s article here Why you and your business should care about these BIG numbers What if 70% of your customers and prospects got together at the same place everyday? Would you make […]

How to turn negative customer feedback into gold (while blocking them from being published online) Ok, so nobody really loves negative reviews. Negative reviews hurt the reputation you’ve worked so hard to build, damage your online presence and deter new customers from choosing you over your competition. Many times negative reviews feel like an attack on your business, and as a business owner an attack on your business might as well be an attack on you personally. So how in the world could you ever come to love negative reviews? We know it might seem hard to imagine, but our clients love […]